Kevin Schuh, Account Executive for The Sports Facilities Companies, presented a Feasibility Study (Study) for a 170,320 square foot Multi-Purpose Sports Facility (Facility) at the Branson-Lakes Area Chamber of Commerce and CVB building on November 8, 2024. He clarified that this is merely the first step in a multi-year process for the potential construction of the Facility. The initial steps include finalizing the report, identifying potential partners, establishing potential funding mechanisms, future site analysis, concept design and development.
The example serving as the basis for the data and figures in the Study was 170,320 square foot multi-purpose sports and events facility. The estimated building footprint of 147,298 square feet, total building acreage of 3.36 acres, with an additional 8.67 acres for 682 parking spaces, setbacks, green spaces, trails, etc. The cost of the project is between $60-$73 million, not including land and working capital reserve.
Regarding sports, the Study shows the Facility with eight Basketball Courts, 24 Pickleball Courts, 16 Volleyball Courts, a Sports Performance Turf and Training Area, four Flex/Team Rooms, two Ref Rooms, and a Training Room. It also includes a Family Entertainment Center, Banquet and Meeting Rooms, a Flex Space Lobby, a Ticket Office, Offices, a Mezzanine, and 5,000 feet of Leased Medical Space.
It says that in its first year of operation, the Facility will host 506 events, growing to 587 by year five. Specifically, by year five, the estimate is 22 Basketball Tournaments, 18 Volleyball Tournaments, 12 Seated Court Events, five Other Tournament events, and 530 meetings and Non-Sport events.
The Study estimates total revenue for the completed Facility from $3.3 million during year one to $5.3 million by year five. The revenues come from various sources, with the top five for year one being Food and Beverage, FEC Adventure, Meetings and Non-Sport Events, Sponsored/Advertisement Revenue, and Tenant Revenue. In year five, those sources are Food and Beverage, FEC Adventure, Meetings and Non-Sport Events, Rental Volleyball Tournaments, and Facility Fees.
The average daily spending per non-local visitor ranges from $159 in year one to $168 in year five. The sources of this spending are lodging, dining, transportation, entertainment, retail and miscellaneous expenditures. Using those figures, it estimates a total economic impact of $18,553, 208 in year one to $36,128,073 in year five.
Grant Sloan, Vice President for the Branson-Lakes Area Chamber of Commerce and CVB, said, “The renderings of this indoor sports facility offer a glimpse into what we can achieve together as a community. Other cities have successfully built these kinds of facilities, and there’s no reason we can’t as well. This has the potential to be a game changer for our economy, especially by helping to attract visitors during traditionally slower parts of the year.”
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